Branding

With the Olympics Postponed, Airbnb and Athletes Will Host a Virtual Summer Festival

The 5-day event features more than 100 Olympian and Paralympian experiences and Japan excursions

olymplc-athletes-CONTENT-2020 — From left: Tongan skier Pita Taufatofua, American track star Allyson Felix and Chinese sailboat racer Lijia Xu will host experiences.Airbnb

July 16, 2020

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While fans have to wait until 2021 watch their favorite Olympians and Paralympians compete in Tokyo, Airbnb is launching an online festival of experiences hosted by athletes timed to the original kickoff of the 2020 Summer Olympics.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Branding

With the Olympics Postponed, Airbnb and Athletes Will Host a Virtual Summer Festival

The 5-day event features more than 100 Olympian and Paralympian experiences and Japan excursions

Ian Zelaya

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Ian Zelaya