With 'Solo,' Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

There's a subtle shift to promoting actors, not just characters

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Hang on, everyone, because your interminable wait of (checks calendar) five whole months is over, and we’re about to finally get a new Star Wars movie.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...