With 'Solo,' Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

There's a subtle shift to promoting actors, not just characters

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Hang on, everyone, because your interminable wait of (checks calendar) five whole months is over, and we’re about to finally get a new Star Wars movie.

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