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Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s.
The campaign brings back Vespa’s slogan “Vespizzatevi” (“Let’s Vespa” in English) for the first time since in decades and aims to capture a sense of joy as many countries around the world begin to ease Covid-19 lockdown measures.
Vespa’s brand values, BBH said, have always stood for “a sense of freedom, joy and spontaneity” and the poster campaign, which has launched in the U.K.
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