With Delightful 1950s-Style Posters, Vespa Welcomes Riders Back to the Road

Illustrations resurrect 'Vespizzatevi' tagline for the first time since the 1950s

Screenshot from the Vespa campaign — Vespa campaign emulates its advertising style from the 1950s but with a modern twist. Quentin Monge / Vespa

June 2, 2020

Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s.

Sara Spary

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.