With Delightful 1950s-Style Posters, Vespa Welcomes Riders Back to the Road
Illustrations resurrect 'Vespizzatevi' tagline for the first time since the 1950s

Vespa campaign emulates its advertising style from the 1950s but with a modern twist.
Quentin Monge / Vespa

Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s.