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It’s easy for life in lockdown to feel stifling. Our lives were once full of variety, but now the days go by in an endless cycle of home working, home schooling, cooking, washing up, cleaning, and, somehow, cooking and washing up again.
Ad agency M&C Saatchi captures this claustrophobic whirlwind of daily chores in a new photography series, Conceptual Boredom.
Creative duo Camila Gurgel and Ieva Paulina, who are from Brazil and Latvia respectively and work in the agency’s London office, conceived and developed the series using everyday objects to create surreal, abstract scenarios that bring to life the boredom of lockdown.
They used saturated color and slightly vintage style to give the photos, which
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