Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Interactive magazine inserts are apparently becoming a thing in Sweden. First, Ikea came at us with an ad that pregnant women could pee on to reveal discounts on a crib, and now Swedish hardware chain Clas Ohlson has concocted a similar idea (albeit, one that’s less … bizarre) to sell its gardening paraphernalia.
Rather than urine, this ad just requires a bit of water and sunlight to thrive, as it’s full of flower seeds. The ad, which is made from plantable seed-paper, promotes a flower pot that consumers can use to plant the seeds, which come from flowers including snapdragons, catchflies and daisies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in