With a Life Told in Reverse, Nike Once Again Powerfully Celebrates an Embattled Athlete

Runner Caster Semenya has been hounded by critics since age 18

The new spot from Nike and Wieden +Kennedy Amsterdam shows how Caster Semenya discovered her love of running. Nike

An athlete plagued by controversy, nettled by league officials, enduring obstacles that many feel are put in place by systemic racism. It’s been an ongoing reality for Colin Kaepernick and, this week especially, a high-profile gauntlet for Serena Williams.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."