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With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the 'Stoner' Cliche

Will also launch quarterly print magazine called Ember

MedMen hopes its campaign will help 'move beyond dated labels that don’t reflect the realities of today.'MedMen
Terry Stanley
By T.L. Stanley

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Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong stereotypes of cannabis users.

MedMen, with 18 locations in three states and a reputation as “the Apple Store of cannabis,” is using the spring date (and unofficial ganja holiday) to debut “Forget Stoner,” a continuation in theme of its January campaign that showcased a breadth of modern marijuana customers.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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