With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the 'Stoner' Cliche

Will also launch quarterly print magazine called Ember

Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong stereotypes of cannabis users.

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