With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the 'Stoner' Cliche

Will also launch quarterly print magazine called Ember


Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong stereotypes of cannabis users.

MedMen, with 18 locations in three states and a reputation as “the Apple Store of cannabis,” is using the spring date (and unofficial ganja holiday) to debut “Forget Stoner,” a continuation in theme of its January campaign that showcased a breadth of modern marijuana customers.

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