Winning the New York Lottery Makes You Exactly as Funny as Andy Richter

Pay him to write jokes for you

Two fairly amusing New York Lottery commercials from DDB New York illustrate just what it means to be "that kind of rich." In one spot, a lottery millionaire spends big bucks on elaborate effects to convince his pal that aliens have invaded—just so he can snap a picture of the guy's terrified face. (Chill, dude, it's clearly CGI.) The other ad shows a guy who cracks people up wherever he goes because he can afford to have a team of comedy writers led by Andy Richter feeding him lines through an earpiece. At a traffic stop, he warns the cop who's giving him a ticket, "Whatever you do, don't look in the trunk." Ha. That's rich—kind of. The spot closes with the guy at a party and Richter telling his staff, "All right, we need dip jokes." With all that jackpot money flying around, I'm surprised they couldn't afford a bigger finish. Bigger dip jokes. Now, that's rich!

CREDITS

Client: New York Lottery

Agency: DDB, New York

Spot: "Invasion"

Chief Creative Officer: Matt Eastwood

Group Creative Director: Richard Sharp

Group Creative Director: Mike Sullivan

Creative Director: Scott Cooney

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak

Group Account Director: Leo Mamorsky

Management Supervisor: Kelly Gorsky

Account Supervisor: Heather Olson

Account Executive: Kemi Adewumi

Account Executive: Tarina Hesaltine

Production Company: O Positive

Director: Jim Jenkins

Edit House:     Cutting Room

Editor: Chuck Willis

Assistant Editor:  Mike Ramirez & Steve DiLeone

Executive Producer: Melissa Lubin

Producer: Eytan Gutman

Colorist: Chris Ryan

Audio Engineer: Walter Bianco @ Cutting Room

Effects House:  Light of Day

Creative Director/Flame Artist – Colin Stackpole

Smoke Artist – Josh Williams

CG Director – James Collins

Head of Production/Producer – Kristen Barnard

Spot: "Writers Room"

Chief Creative Officer: Matt Eastwood

Group Creative Director: Richard Sharp

Group Creative Director: Mike Sullivan

Creative Director:  Scott Cooney

Creative Director: Sean Labounty

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak

Group Account Director: Leo Mamorsky

Management Supervisor: Kelly Gorsky

Account Supervisor: Heather Olson

Account Executive: Kemi Adewumi

Account Executive: Tarina Hesaltine

Production Company: O Positive

Director: David Shane

Edit House: Cutting Room

Editor: Chuck Willis

Assistant Editor: Mike Ramirez & Steve DiLeone

Executive Producer: Melissa Lubin

Producer: Eytan Gutman

Colorist: Les Rudge

Audio Engineer: Walter Bianco @ Cutting Room