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Living to 110 years old, getting knighted by the Queen, becoming the Pope. They're all more common than winning the top honor—a Black Cube—at the Art Directors Club awards.
A new call-for-entries campaign for the annual show focuses on the rarity of winning its prizes, illustrating that fewer people have taken home gold trophies than have climbed Mount Everest.
Created by BBDO New York, the ads include artwork from winners of ADC's Young Guns competition. The cheeky executions also compare the likelihood of winning any accolade from the ADC show to having quadruplets, a third nipple or getting killed by an elephant.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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