Wine Commercial Doubles as Gorgeous Ode to Sicily

80 seconds of bliss

Here's a beautifully shot spot that seems as much an ad for Sicily tourism as it is for the actual brand, winemaker Tasca d'Almerita. Created by Italian "viral media company" Mosaicoon, the 80-second video, called "A Glass of Sicily," is a gorgeous and captivating display of visuals paired with amazing sound design. The campaign also includes an interactive map on Flickr, with photos and video from across Sicily. Hat tip to Presurfer.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."