Windows Tablet Passes, iPads Fail in Microsoft's Back-to-School Ad

Lenovo Yoga is more flexible

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Microsoft's new back-to-school ad for Windows 8 tablets—here, the Lenovo Yoga in particular—is being touted, at least by CNET, as another huge diss against the iPad. It is, of course, but it's not as harsh as all that. The Yoga's ability to multitask is mostly compared to less impressive classroom behaviors, like fumbling around for a pen as the professor reads aloud from Keats's "The Second Coming," which he wouldn't do in real life. Sure, a lot of the ill-prepared students are using iPads, but the tone is more "The Yoga is great" than "Apple products are crap."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in