Willem Dafoe's Bird's Eye bear quietly scary

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AMV BBDO gets edgy with a talking polar-bear puppet in new ads eerily voiced by Willem Dafoe in this U.K. campaign for Bird's Eye. Never before have frozen fish sticks and peas seemed this … intense. "Fiona, I'm watching you," the creature coolly warns one of the housewives. What's next, a psychotic Keebler elf in the cookie cupboard? Christopher Walken would kill in that role, literally. These spots stand out in a normally staid category, that's for sure.

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