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Telcos aren’t the funnest clients to work for, given it’s hard to gauge whether they have any real differences at all. But that hasn’t stopped TBWA\Raad from having what fun it can with Lebanon’s Connect Boundless Internet.
Building on the premise that slow networks are the bane of our lives, last year the agency’s ads starred people doing the Ice Bucket Challenge and the Harlem Shake tragically late.
This year it’s invented a condition: Slow Face. If you’ve been on a video conference lately, you know exactly what that is.
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