Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The movie's site links to a subreddit that's controlled by users, not studio execs

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The choice of which off-domain social media profiles to link from a movie’s official website offers a clear indication of where the studio marketer’s priorities lie.

Years ago, they added MySpace links. Twitter, Facebook and Instagram are the norm these days, with some occasionally adding Snapchat or WhatsApp buttons. The site for this week’s John Wick 3: Parabellum offers something new: A link to a subreddit about the movie franchise.

Back in the day, when online content marketing was still dominated by blogs, RSS feeds and other “Web 2.0”

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