Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Industry bulletin's cover sets off firestorm

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to be lifting fantasy into the modern mainstream, it's now taken a step backward—with many of the genre's professional writers shocked to see that a recent issue of their most-respected industry journal had dedicated its cover to the image of a warrior woman in a scalemail bikini straddling the corpse of a frost giant.

Sure, scantily clad women with swords were a staple of fantasy fiction in the 1960s through the 1980s, thanks largely to the popular artwork of husband-and-wife team Boris Vallejo and Julie Bell.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in