Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Industry bulletin's cover sets off firestorm

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to be lifting fantasy into the modern mainstream, it's now taken a step backward—with many of the genre's professional writers shocked to see that a recent issue of their most-respected industry journal had dedicated its cover to the image of a warrior woman in a scalemail bikini straddling the corpse of a frost giant.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...