Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Industry bulletin's cover sets off firestorm

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to be lifting fantasy into the modern mainstream, it's now taken a step backward—with many of the genre's professional writers shocked to see that a recent issue of their most-respected industry journal had dedicated its cover to the image of a warrior woman in a scalemail bikini straddling the corpse of a frost giant.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."