Will Arnett Adamantly Rejects the Future of Commerce in Ad for Digital Tools Platform

Commercetools and agency Walker Sands present the most insufferable guy in the brainstorm meeting

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Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.”

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