Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.”
The ad, which launched globally on May 17, leads with a 90-second spot showing a meeting constantly interrupted by Arnett’s insufferable character.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in