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Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to “hack” culture. This covers subjects from what colors to wear to a job interview … to the ideal shade for prisons.
Because of this odd relationship we have with color, the colors we choose, and what we name them, become meaningful shorthands for much bigger stories. Every year, Pantone selects a “Color