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Newcastle has tapped Wil Wheaton as its latest anti-advertising star, enlisting the actor and Internet folk hero for a couple of amusing online videos introducing a new Scotch Ale.
Wheaton does an amusing job of delivering the pitch under duress, as the Asylum production is self-consciously faux-low-budget. He's also a well-known home-brew geek, and mixes some knowledge in with the humor.
"Newcastle Scotch Ale is a well-balanced, malt-forward brew with a delightful velvety finish," he says in the press statement.