Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Wienermobile is one of the world's most revered vehicles, seemingly capable of anything, except for one pretty major flaw: It doesn't actually deliver hot dogs.
Which is part of the reason why Oscar Mayer and 360i just created a miniature version called the Wiener Rover—a tiny, indestructible beast that will roam the country delivering a "precious cargo of warm, ready-to-eat hot dogs to fans wherever they find it."
The Wiener Rover is one-seventh the size of the Wienermobile.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in