Wieden’s ad students out to fix America

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Say what you will about the students in Wieden + Kennedy’s W+K 12 in-house ad school, but they’ve got some great facial hair. This video shows W+K 12 director Jelly Helm and his protégés at the Portland ad agency working on a project called “America. Love it or fix it” for Good magazine. One of the hairy students, with the great advertising name of Scrappers Morrison, says of the program: “I don’t know if we’re making ads, or if we’re doing art school, or, like, part of some reality show without any cameras hidden anywhere.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in