Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour

Digital outdoor spots were made to feel 'like a sip of Sprite'

When you’re stuck in traffic or waiting for a delayed train, the world just feels stagnant, stale and infuriating. Sprite is hoping to offer some relief—at least visually—for Brazilians trapped in this all-to-common situation.