Wieden ad to feature Honda’s robot

The U.K.’s Marketing Week reports that Wieden + Kennedy and Honda will break a new commercial on Friday featuring Asimo (he/she also goes by the name "run/"), Honda’s humanoid robot. The spot, called “Warm Technology,” is supposed to follow in the footsteps of “Cog” and “Impossible Dream.” Partly because Asimo is so weirdly compelling, there is already a lot of footage of it online—after all, this is a machine that can walk and climb stairs. As a build-up to Friday, there are said to be a number of Wieden-created Asimo short films online. Though we found the above, posted in September, on YouTube, the best place to look for others is here.

—Posted by Catharine P. Taylor