Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs.

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.