Why Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty Relatable Point, Actually

French retailer Monoprix dials the '80s cringe to 11

When the worst song ever pops up in your playlist, there must be a good reason not to skip it. Monoprix

The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There’s an answer, but you have to wait until the end.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.