Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips

CGI Instagram star Knox Frost is soliciting donations and sharing dependable advice

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The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z.

Knox Frost, a virtual influencer with more than 1 million Instagram followers, is now helping solicit donations and tout social distancing, hand washing and other best practices to fight the coronavirus crisis. 

Posts from the computer-generated character—a 20-year-old Atlanta resident who loves basketball and video games—started this weekend.



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