Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips

CGI Instagram star Knox Frost is soliciting donations and sharing dependable advice

knox frost
Virtual influencer Knox Frost has made several posts about life in quarantine, and is now supporting the World Health Organization. Knox Frost on Instagram

The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.