Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z.
Knox Frost, a virtual influencer with more than 1 million Instagram followers, is now helping solicit donations and tout social distancing, hand washing and other best practices to fight the coronavirus crisis.
Posts from the computer-generated character—a 20-year-old Atlanta resident who loves basketball and video games—started this weekend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in