Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Soon, folks will be able to dress in fly White Castle gear without actually having to flip patties at the iconic hamburger chain.
A line of streetwear and other consumer merchandise drops next month, created in partnership with indie unisex New York fashion house Telfar. That follows new uniforms for employees only, also from Telfar, with some 10,000 employees at 400 locations donning crisp blue shirts with comfy collars and the restaurant’s logo rendered in distinctive, old-timey type.
What’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in