Ukraine

Why This Ukrainian Campaign Won't Shy Away From Using the Term ‘War’

The project underscores the importance of the terminology we use.

The scene of a bombing, with smoke and fire. The caption reads, You dont call it conflict. Call war war. — The "Call War War" project fights against Russian propaganda and disinformationLeo Burnett Ukraine, Performics Ukraine

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Language has become a weapon of resistance for Ukrainians since Russia invaded their country in February. For example, more bilingual Ukrainians are switching to their mother tongue instead of speaking Russian as their primary language, while some Ukrainian citizens and media outlets have stopped capitalizing the words “Russia” and “Putin” to show they no longer respect those names.

Another notable campaign by Ukrainian creatives urges the rest of the world to use the correct language for the war.