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For over 47 years, Mitre 10, a retailer of hardware products, builders’ supplies and DIY essentials, has been catering to New Zealanders who, after being stuck at home for a prolonged period, dreamt of making home improvements perhaps beyond their capabilities. This realization meant that it was time for the brand to implement change to recognize that consumer needs had evolved.
Last year, with the pandemic still ongoing, the company decided it needed to reconnect with its customer base and demonstrate that not only was it there to sell supplies but to also support them in their endeavors.
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