Why These Agency Execs Went Through Hell to Get Naked in These Ads (SFW)

A rebranding that's more than skin deep

Rebranding is rebirth. New York design and marketing firm Mode Design Group—which today becomes full-service agency Viceroy Creative—took that notion pretty seriously, as its principals posed for rebranding ads stark naked, fresh from the brand ID womb.

@nudd Tim Nudd is a former creative editor of Adweek.