Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke

Serious strategy for gaining share

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy.

While the tweets are hilarious, the idea is to show that Tesco Mobile couldn't be more serious about being a real competitor in the market—thus the witty comebacks to those who diss the brand on Twitter. (The tweets have often used the hashtag #nojoke.) Daniel Deeks-Osburn, a brand manager at Jam, tells AdFreak: "The #nojoke campaign was launched to change perceptions about Tesco Mobile—to show the British public that there's really nothing funny about Tesco Mobile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in