Why So Many Super Bowl Ads Are Obsessed With Movies

It's an easy way to leverage nostalgia, but a challenge to truly make the brand the star

It’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens.