Why So Many Super Bowl Ads Are Obsessed With Movies

It's an easy way to leverage nostalgia, but a challenge to truly make the brand the star

bill murray laying in bed looking like he suddenly woke up
Jeep's loving homage and sequel of sorts to Groundhog Day is just one of several movie-themed Super Bowl spots this year. Jeep

It’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."