Why So Many Super Bowl Ads Are Obsessed With Movies

It's an easy way to leverage nostalgia, but a challenge to truly make the brand the star

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It’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens.

Referencing movies isn’t just a trend in 2020 Super Bowl ads; it’s the trend in 2020 Super Bowl ads.

But why?

Certainly, it’s not a new approach. Several of the most beloved Super Bowl ads of all time are centered on popular movies or franchises.



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