Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Agency and band collaborate on a peculiar remodeling

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Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself.

Last month, the shop announced a change in both its leadership and its physical headquarters: It named former evp/global director Andrea Diquez as its new president and moved to reshape its offices by consolidating operations on a single floor and renting out the remaining space.

This left the agency with some renovations to do.

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