Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If there are any stragglers left who still read books, don’t bother. Audible.com says its new ad campaign, which directs you to DontRead.org and a newly redesigned version of Audible.com, is “a satirical homage to the American Library Association’s ‘Read’ public service announcement posters.” A digital audio player built into the online ads allows users to listen to audio clips directly. The campaign was done by Agency.com.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in