Why Potbelly Is the Brand You Should Be Watching for Social Creativity

Backed by the architect of Wendy's social presence, the sandwich chain has become endearing and innovative

Potbelly CMO Brandon Rhoten, top left, appears in the brand's newest video, recorded in Zoom. Potbelly

Potbelly was on its way to a new era.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."