Why Pantone Believes Gray and Yellow Will Be 2021's Colors of the Year

People will be drawn to hues with connotations of strength and hope, Pantone Color Institute predicts

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Colors can have a surprisingly powerful effect on our mood, stirring up feelings of happiness, sadness, warmth or relaxation.

Which is why, after what has been a fairly horrendous 2020, people will unsurprisingly be looking to shades that evoke feelings of strength, hope and optimism, according to the color gurus at Pantone.

The Pantone Color Institute has selected not one but two colors for its Color of the Year 2021—Ultimate Gray and Illuminating yellow—a pairing that, Pantone said, come together to conjure “deeper feelings of thoughtfulness with the optimistic promise of a sunshine-filled day.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in