Why Pantone Believes Gray and Yellow Will Be 2021’s Colors of the Year

People will be drawn to hues with connotations of strength and hope, Pantone Color Institute predicts

The colors conjure “feelings of thoughtfulness with the optimistic promise of a sunshine-filled day.” Pantone

Colors can have a surprisingly powerful effect on our mood, stirring up feelings of happiness, sadness, warmth or relaxation.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.