Why Pantone Believes Gray and Yellow Will Be 2021’s Colors of the Year

People will be drawn to hues with connotations of strength and hope, Pantone Color Institute predicts

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The colors conjure “feelings of thoughtfulness with the optimistic promise of a sunshine-filled day.” Pantone

December 9, 2020

Colors can have a surprisingly powerful effect on our mood, stirring up feelings of happiness, sadness, warmth or relaxation.

Sara Spary

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.