Why Netflix Installed Park Benches in Cities With a Hidden Message

The brand partnered with a suicide prevention charity to create a tangible legacy from Ricky Gervais' show After Life

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Last week Netflix released the third and final season of Ricky Gervais’ After Life, a dark comedy that has been renowned for its nuanced portrayal of grief. To promote the series, Netflix created a lasting and tangible reminder of the show’s message of hope.  

After Life follows journalist Tony, played by Gervais, who is grieving the death of his wife Lisa and contemplates suicide—before deciding to live and forge deeper connections with his friends, family and colleagues.

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