Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight

New manifesto from State Street Global Advisors

The statue has proven to be a popular tourist attraction. Sculpture: Kristen Visbal - Photo: Federica Valabrega

Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a remarkable statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.

@nudd Tim Nudd is a former creative editor of Adweek.
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