Why McCann Dropped a Statue of a 'Fearless Girl' Next to Wall Street's Charging Bull Overnight

New manifesto from State Street Global Advisors

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Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a remarkable statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.

The stunt, timed to International Women’s Day on Wednesday, is meant to symbolize the power of women in leadership. More specifically, it’s part of a campaign by SSGA to emphasize that companies with women in top positions perform better financially.

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