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Some Google ads are well written, but these are literature.
If you stumble upon a Google ad this week that doesn’t want to sell you anything, you might have just discovered Matchbook’s “Ad Stories.” The literary magazine just rolled out Volume 5 of its short stories posing as ads, which it places online through Google’s AdWords program. There are 10 new stories, which you can see scattered among Google search results and on the Matchbook website.