Why Is a Butter Brand Making Whiskey?

Country Crock gets into the sustainable spirit for the ecologically-minded Cover Crop Project

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in