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Ikea’s Swedish meatballs have already reached icon status. Now they are the basis of an unusual experiment by the retailer to entice tech talent to join the company.
Ikea is recruiting for more than 150 technology and innovation jobs this year. To hook talent “with imagination,” it used an equally ingenious method to advertise the open roles: by 3D-printing its famous meatballs.
Ikea will serve the 3D-printed meatballs to select job applicants as part of its “Taste the Future” recruitment campaign, which launched on Feb.
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