Why Genius Kitchen Serves Up Relatable Food Content to Millennials

56% of young Americans want to improve their cooking skills

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For the next generation of home cooks or self-proclaimed “foodies,” Scripps Networks has developed a new digital network and library: Genius Kitchen.

Full of recipes, lists and episodes of digital-only shows, Scripps has provided all different levels of ad-supported content for viewers both on the go and stuck at home.

“Food has made it more and more into the day-to-day parts of peoples lives in terms of media consumption,” said Vikki Neil, svp and gm of digital for Scripps Networks Interactive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in