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It can be exhausting to travel by subway, especially when you work in advertising. Subways are home to some of the grabbiest, ugliest creative in all of existence, often in multiples.
To wit: Yesterday, while stepping out of the Paris Métro, I saw a billboard for the Chatons d'Or, or The Golden Kitten, a new tongue-in-cheek ad awards show. I was tired, not in the mood, and—worst of all—it put my brain back in work mode again, well after midnight.
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