Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dollar Shave Club, the disruptive grooming startup, isn’t for men only.
“A lot of our members are women, not a majority, but a meaningful percentage, and for themselves,” said founder Michael Dubin at Brandweek last week. “But we’ve never taken a these-products-are-designed-for-women approach because the big need is for guys,” Dubin added.
During his keynote conversation, Dubin also shared a new four-minute short film that is part of the company’s “Get Ready” campaign. It continues the brand’s use of humor in its marketing while also spotlighting “some really sweet and sincere moments,” Dubin said.
Watch Dubin’s full Brandweek conversation with Adweek editor-in-chief James Cooper above.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in