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With the spotlight more focused on gender equality this week because of International Women’s Day, dating app Bumble wants to call attention to inequities in romance.
The brand aims to close what it calls “the romance gap,” a phenomenon in which men and women face different expectations in dating and relationships.
According to a survey commissioned by Bumble and conducted by YouGov, 74% of people believe different gender expectations and behaviors exist in romantic relationships. For example, 52% said society expects men to take the lead in relationships; 32% of women voiced concerns about appearing to be clingy, attached or desperate while dating; and a third of women admitted they changed their behavior to make matches feel more powerful or comfortable.
In a campaign by 72andSunny Amsterdam, Bumble showcases women from around the world who deliver a speech about romantic inequalities.