Why British Airways Created More Than 500 Unique Ads to Restore Brand Love

No two executions are the same in airline's campaign capturing wide-ranging reasons for flying

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. 

No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the U.K. over the next month. Each one represents an individual reason to fly.

This is the first work for British Airways by U.K.-based



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in